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A private commercial bank focused on serving small and medium enterprises, BRAC has a strong commitment to achieving sustainable growth through responsible business practices.
It started as an internal proposition first more than a year before the full program launch. Fifty percent of all our employees work in the field sales force, and our female staff are generally at our headquarters in the back office or in branch customer service, business service, operations, call centers, procurement and HR.
We realized we needed to do something about this to make BRAC Bank a more female-friendly workplace and improve retention. It was these two issues that led to the creation of TARA.
The external piece catering to customers was launched in May It is the first holistic, degree proposition for women in Bangladesh, covering Retail and SME customers with not only financial but also non-financial services.
How did you approach gender diversity and inclusion? We used a diversity framework that is centered on three areas: To get more women to apply we knew we had to brand ourselves as a female-friendly bank.
We began actively recruiting more women from the market, working with universities to recruit female graduates, who now make up 50 percent of the students. For the promotion piece, we defined clear career paths and set up training and mentoring programs to help our female staff move up the ladder.
We also conducted gender sensitivity trainings for our line managers on how to work with women. For retention, we improved workplace facilities and revamped policies to make them more women-friendly.
We renovated our daycare center, increased the number of female restrooms, began a pick-up and drop-off service for women and optimized our capacity to offer working hour flexibility.
To better understand how we can improve retention, we now conduct employee research. We try to dig deep to understand the drivers and try to resolve any existing issues.
How did you address the harassment issue? We introduced a zero tolerance policy for workplace harassment and we made sure there are channels open for women to raise their voices if there are any issues.
In fact, a stern action was taken against one very senior manager because of harassment issues. We have also implemented an awareness program on gender diversity and sexual harassment, and enabled open communication between men and women to develop mutual understanding and respect of their roles within the bank.
All of this has led to a positive change in behavior from male employees. These kinds of efforts are laudable, but they can be expensive.
Some are, some are not. The day care center, in particular, was not as large an investment. It was already there — we only had to upgrade it. But the behavioral change piece, training for all employees, that was a significant investment.
In December we started planning to have a separate proposition for women customers. They have a significant earning capacity. So we decided as a bank that we could offer a sustainable proposition that encouraged women to bank rather than keeping their earnings at home.
We checked our internal data and found that we already had more thandeposit accounts for women. They were 40 percent of our retail deposit clients, maintaining quite a healthy balance in the accounts.
But for loan customers, only 6 percent were women. We researched this and found out that although the portfolio size was small, their repayment history was very good — they had lower NPLs than men.
So it seemed that women were more responsible when taking a loan facility from a bank. We surveyed our existing women clients and found that women want four primary things: Our CVP was built out from that. Our objectives for TARA are first to make it a viable business generating platform, to differentiate ourselves with our value proposition, to make banking easier for women and to become the partner that can help women in Bangladesh realize their potential.The postal and official address, email address and phone number (helpline) of BRAC Bank Service Center and BRAC Bank customer service phone number is given below.
The helpline of BRAC Bank customer service phone number may or may not be toll free. BRAC Bank Job Circular Now you think How to apply brac bank job circular ? Don’t worry.
It’s very simple to apply brac bank limited job circular You need to go their official website at first. Then open the respective jobs online application form. read the online job application fore carefully. BRAC Bank is a private commercial bank in Bangladesh focused on Small and Medium Enterprises (SME).
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Selim Hussain, BRAC Bank (Bangladesh): New As CEO The Board of Directors of BRAC Bank Limited appointed Mr. Selim R. F. Hussain as the bank’s new Managing Director & CEO on November 8, Hussain, former CEO & Managing Director of IDLC Finance Limited, is widely recognized and highly acclaimed across the financial sector for being the architect of IDLC Finance’s meteoric rise .
Description. BRAC Bank Access is a mobile application which generates One-Time Password (OTP) and E-Signature (Sign) for authenticating financial transactions in the BBL Internet Banking.