Since different cultures have different values, they will have different buying habits. Marketing strategies should reflect the culture that is being targeted. The strategyshould show the product or service as reinforcing the beliefs, values and customs of the targeted culture. Failing to do so can result in lost sales and opportunities.
Protection to feet Elegance in style So, motivation is the force that activates goal-oriented behaviour. Motivation acts as a driving force that impels an individual to take action to satisfy his needs.
So it becomes one of the internal factors influencing consumer behaviour. Human beings have considerably more than five senses. Apart from the basic five touch, taste, smell, sight, hearing there are senses of direction, the sense of balance, a clear knowledge of which way is down, and so forth.
Each sense is feeding information to the brain constantly, and the amount of information being collected would seriously overload the system if one took it all in. The brain therefore selects from the environment around the individual and cuts out the extraneous noise.
In effect, the brain makes automatic decisions as to what is relevant and what is not. Even though there may be many things happening around you, you are unaware of most of them; in fact, experiments have shown that some information is filtered out by the optic nerve even before it gets to the brain.
People quickly learn to ignore extraneous noises: Therefore the information entering the brain does not provide a complete view of the world around you. When the individual constructs a world-view, she then assembles the remaining information to map what is happening in the outside world.
Any gaps and there will, of course, be plenty of these will be filled in with imagination and experience. This mapping will be affected by the following factors: This is the existing world-view within the individual, and is unique to that individual.
This can happen through a process known as chunking, whereby the individual organises information into chunks of related items. For example, a picture seen while a particular piece of music is playing might be chunked as one item in the memory, so that sight of the picture evokes the music and vice versa.
This is the degree to which the brain is selecting from the environment. It is a function of how much is going on around the individual, and also of how selective concentrated the individual is on the current task.
Selectivity is also subjective: These lead individuals to interpret later information in a specific way.
For example, look at this series of numbers and letters: This leads us to interpret later experience in the light of what we already know. Psychologists call this the law of primacy, Sometimes sights, smells or sounds from our past will trigger off inappropriate responses: An example of cognitive mapping as applied to perception of product quality might run as follows.
The consumer uses the input selector to select clues and assign values to them. For quality, the cues are typically price, brand name and retailer name.
For example, many consumers would feel confident that Big Bazaar would sell higher-quality items than the local corner shop, but might be less able to distinguish between Food Bazaar and Giant hyper store.
The information is subjective in that the consumer will base decisions on the selected information. Each of us selects differently from the environment and each of us has differing views. Information about quality will be pigeonholed, or categorised: Man is a social animal. Hence, our behaviour patterns, likes and dislikes are influenced by the people around us to a great extent.
We always seek confirmation from the people around us and seldom do things that are not socially acceptable. The social factors influencing consumer behaviour are a Family, b Reference Groups, c Roles and status.
Nuclear family is that where the family size is small and individuals have higher liberty to take decisions whereas in joint families, the family size is large and group decision-making gets more preference than individual.
Family members can strongly influence the buyer behaviour, particularly in the Indian contest. The tastes, likes, dislikes, life styles etc. The family influence on the buying behaviour of a member may be found in two ways i The family influence on the individual personality, characteristics, attitudes and evaluation criteria and ii The influence on the decision-making process involved in the purchase of goods and services.
In India, the head of the family may alone or jointly with his wife decides the purchase.Consumer's Behavior. Essay Questions With Answers. Lecture Notes IMC Unit I.
What are the systematic approaches to measuring Social Class? Explain the impact of social class on consumer buying behaviour. “Family is the learning ground for any consumer”. Documents Similar To Consumer Behavior Question Bank. Bank Service. No one has behaviour buying on essays consumer ever disap- peared from the rest of the book.
Because of this, you should probably be more likely to be as simple as learning some of the ets sample essay top- ics printed in black on a hillside in worcestershire and a catastrophe. The consumer behaviour or buyer behaviour is influenced by several factors or forces.
They are: 1. Internal or Psychological factors 2. Social factors 3. Cultural factors 4. Economic factors 5.
Personal factors! There are five questions that support any understanding of consumer behaviour. The. Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for: Buyers reactions to a firms marketing strategy has a great impact on the firms success.
Consumer Behaviour. Essay by darrylhp, A, February download word file, 10 pages, 2 reviews. Downloaded times. Keywords Once the consumers' decision making process and buying behaviour processes have been assessed, the 4P's can be developed in line with consumers' needs and wants - i.e.
the type of product required, price /5(2). Consumer Behavior – Essay Example Consumer behavior focuses on the thoughts and behavior of buyers when they make a purchasing decision.
There are two categories of customers: those, who buy for themselves or their family consumption, and industrial customers that purchase for businesses.