Posted in Products, Total Reads: Let us start the Nivea Marketing Mix: Products are the backbone for Nivea. In order to come up with products, once should understand about the market and what the market wants from the company.
Let us start the Nivea Marketing Mix: Products are the backbone for Nivea. In order to come up with products, once should understand about the market and what the market wants from the company.
This is what Nivea works upon. They do extensive market research to understand what people want from Nivea. They adopt various techniques to gather information such as directly from customers or through product testing.
One such example include introduction of Nivea Visage that targeted girls between the age group 13 to 19 years. This added to the success story of Nivea. Product line consists of skin care products, face care and personal care products.
Under face care, it has Nivea Visage, Vital. Lip care and Nivea for men. Personal care includes Nivea Deo, Nivea bath care and hair care.
This explains the product strategy in the marketing mix of Nivea. Pricing strategy plays an important aspect of marketing mix.
Price of the products mainly depends upon production costs. Nivea take care of its customers that they are getting more value than what they are paying. When they re launch their product Nivea Visage, they brought it at higher prices because of new formula and packaging.
There is a very unique strategy adopted by Nivea with their retailers. They have made a rule that they will sell the products to retailers at one price. Now, these retailers can in turn sell to customers at any price.
Thus, you can find prices do differ at different places. Nivea has a very strong distribution channel. Distribution channel plays vital role to make the products available to the customers. They do adopt various channels to reach out to the customers. But the mail channel for selling the products is the retail outlets.
It has been that around two-third of the sales happen through high street shops such as boots and Superdrug. One-third of the Nivea sales happen through grocery chains. Nivea products are best in the skin and beauty care segment. It is because of the product quality that makes them the market leader.
They use various promotional techniques to attract their customers.
They follow above the line marketing technique i. They also follow below the line strategy such as trade fairs and promotional events. They also have presence in social networking sites such as Facebook.
This covers the entire Nivea marketing mix.Another fragrance—limited edition by Juicy Couture—joins the trendy wave of Noir editions. It arrives in selected stores in July , and globally in August The officials of the house of Elizabeth Arden accentuate that Juicy Couture Viva La Juicy Noir explores the seductive face of the.
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