Sales promotion activity research paper

The use tax complements the retail sales tax by imposing a tax of like amount on the use within this state as a consumer of any tangible personal property purchased at retail, where the user has not paid retail sales tax with respect to the purchase of the property used. For additional information on use tax see chapter A qualifying person using eligible machinery and equipment in Washington in a qualifying manner is exempt from the use tax.

Sales promotion activity research paper

The store windows were often used to attractively display the store's merchandise. Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls.

In the beginning of twenty-first century, visual merchandising is forming as a science. Nowadays, visual merchandising became one of the major tool of business promotion which is widely used to attract customers and increase sales. Contribution to retail brand strategy[ edit ] Visual merchandising contributes to a brand's personality and the characteristics associated with the brand.

This includes the in-store environment and brand communications used such as signage and images displayed in-store. This information can allow the retailer to cater the design of a store and their advertising to match their consumers. In order for retailers to gain an important competitive advantage in the marketplace, visual merchandising is an important factor and an effective way of adding value to their brand.

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Visual merchandising communicates with customers through elements that stimulate their senses such as lighting, music, aromas, and television screens. Research shows that stores that do not communicate well with their customers, such as the retail store having a poor layout can cause customers to incur psychic costs, and may lead to customers being deterred from shopping again as overall shopping pleasure has been reduced.

Research from Thaler shows that consumers are more willing to pay a higher price for a product if the product is purchased in a more favourable environment. This makes customers become more accepting of the higher price, rather than if it were to be sold in an old rundown store.

Sales promotion activity research paper

It is one of the final stages in setting out a store in a way customers find attractive and appealing. Many elements can be used by visual merchandisers in creating displays including color, [11] lighting, space, product information, sensory inputs such as smell, touch, and soundas well as technologies such as digital displays and interactive installations.

Visual merchandising consists of mainly two techniques; interior and exterior displays, also known as in-store design and window displays.

The goal of these two techniques is to attract the attention of consumers, entice them into the store, to keep them in the store as long as possible, and influence purchasing decisions.

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A recent study has found that these two techniques have the greatest effect on impulse buying; [12] therefore, they are important aspects for the retailer. In-store design and window display techniques can be used to enhance the store environment, influencing consumer behaviour and purchasing decisions.

Having a visually appealing store design can simulate the representation of the brand and attract customers. Efficient, customer friendly environment makes shopping easier for consumers, which encourages buying and, most importantly, reassures repeat purchasing.

The window design technique is a way of communicating with customers, which uses a combination of lighting, colours, props, text, and graphic design to display goods, attract the attention of the customer, and sustain a brand image.

The overall goal of the window display for the retailer is to persuade the customer into the store and motivate purchasing. To capture the attention of the customer, the retailer must consider the customer's needs during this process.

Store layout[ edit ] The layout of a store is a significant factor for the maintenance of a thriving business, which can help advance sales and profitability. An effective store layout encourages consumers to shop the entire store [17] and view an extensive assortment of merchandise.

This is beneficial in the sense that the consumer will come into contact with every product on the shelf. However, this can irritate customers.

Customers may feel that they are being forced to follow a certain path, and can be frustrating when trying to make a quick purchase. This type of layout is more relaxed in its structure, which leaves the customer feeling less rushed. The term "transition zone" was first coined by retail anthropologist Paco Underhill.

This is an area where all shoppers pass on entry into store, and is significant as this zone is where consumers can observe the stimuli and sense the general vibe of the store. Therefore, thoughts and representations a consumer has about the store and the brand depend on this area. When customers enter the transition zone they need time to adjust to the new environment including the lighting, the temperature and other sights and sounds.

Colour can be considered as one of the most important variables when it comes to ambiance in retail. Certain colours that can be considered as highly arousing can encourage customers to make purchases out of impulse.

Warm colors such and orange, red, and yellow give consumers a sense of excitement but also provide a sense of anxiety and create a distraction. Recreational shoppers that enjoy a sense of excitement may prefer these high arousal colors.

Van Rompay et al. In general, people prefer cool colours such as green and blue and associate these colours with a sense of calmness and security. Shoppers that are more task oriented are more likely to prefer these cool colours as they bring this calming effect and are also less likely to distract them from the task at hand.

The way the furniture such as shelves and racks and seating are set up is a tangible element is store design.

A store layout with a higher regard for space can increase customer pleasure, and a store filled with clutter can have the opposite effect.

When It comes to a simple well-spaced layout in a store, task oriented customers find this type of layout to be the most effective, as they can easily locate the items they want without the unnecessary clutter and obstacles in their way.

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These simple factors can encourage customers to stay in the store longer and in turn spend more.Marketing Multiple Choice Questions with answers, Marketing Management Multiple Choice Questions.

Unit Public Relations, Sales Promotion, and Personal Selling. Public Relations and Publicity: Public relations is an organization’s communications that seek to build good relationships with an organization’s publics, including consumers, stockholders, and legislators. It includes obtaining favorable publicity, building up a good “corporate image,” and handling or heading off.

Unit Public Relations, Sales Promotion, and Personal Selling. Public Relations and Publicity: Public relations is an organization’s communications that seek to build good relationships with an organization’s publics, including consumers, stockholders, and legislators.

It includes obtaining favorable publicity, building up a good “corporate image,” and handling or heading off. Explore an untapped source of knowledge on topics covering American & Military History, Cyber Warfare, Social Issues, Space Age Technology, Environment and more.

Finding new prospects is a challenge whether you’re a new salesperson or a hardened veteran of the industry. In fact, when it comes to the sales process, prospecting is the part salespeople and sales development reps struggle with most, according to leaders in one study..

Yet in most organizations today, sales professionals’ ability to bring in new business is a crucial skill. (a) This rule explains the retail sales and use tax exemptions provided by RCW and for sales to or use by manufacturers or processors for hire of machinery and equipment (M&E) used directly in a manufacturing operation or research and development operation.

This rule explains the requirements that must be met to substantiate a claim of exemption.

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